direct sales home party business success

Can I ask you to remember how excited you were the day you decided to be a successful Home Party Business Consultant? How did you feel? If you were like me you were terribly excited.

You had been searching for quite a while and had racked your brain with possibilities as you thought about how to book home parties. You were determined, you were thrilled, and let’s face it you were a little fearful -- both at the thought of all you could achieve and quite frankly at the possibility of failure.

However, with all the Self-confidence and commitment to make your mark in the business world made you feel certain of success. And why not, after-all as a [wo]man thinketh so is [s]he! You even entertained the notion of quitting your dead end job. YEAH STICK IT TO YOUR JOKE OF A BOSS…HMMM…WHY NOT!!!! I can almost see you with a smirk on your face as you say bye to your co-workers!

I bet the night you put your Jenny Hancock on the dotted line you were unable to sleep as you were envisioning how many friends and family were going to hop on and work with you to achieve yours and their dreams of a secure financial future.

I also know that as time passed, things are not falling into place quite the way you had envisioned. If anything it seems like as Alice In Wonderland not only are you like the Red queen running around in circles, you also just went down the rabbit hole only to find yourself in the middle of a home party scenario very much like that of the Mad Hatter’s Tea Party!

Hang tight, tap your little red heels three times and voila home party plans success is now yours – Just as soon as answer these questions:  Question #1: “Do you need more customers?” Question #2: “Do you want those customers to spend more with you?” Question #3: “Do you want your customers to return over and over again?” Question #4: “Do you want them to refer their friends?”  

Experience shows that most home party businesses prospects start their business with a specific goal in mind (financial freedom, quite my job, retire my wife/husband, stay home with the kids, travel, you the usual) but no specific plan to make it happen.

Fact is… "95% OF PEOPLE FAIL WHEN THEY START A BUSINESS WITHOUT A SYSTEM.

95% PERCENT OF PEOPLE ARE SUCCESSFUL WHEN THEY START A BUSINESS WITH A SYSTEM! " - Entrepreneur Magazine

You see just like you, I was at one time a struggling home party consultant, not a unlike a drowning man clutching to a straw. My journey into the industry began at the age of 15 when my loving mother, determined to become financially independent enrolled to become an Herbal Life Distributor.

I remember she would try and elicit interest in my brother and I, with promises that if we were dedicated we would reap great benefits. Sadly I thought it very embarrassing and demeaning to peddle material goods to people who did not seem interested and mocked us. My mothers’ tenacity and boldness was not lost on me. I pursued the home based business industry and sure enough as it always happens, opportunity met preparation!

I have had the opportunity to work with some notable experts in the MLM/Network Marketing Industry and have seen & received veritable success. About 4 years ago, I came again to the home party plan industry in desperation after losing my job and not having a means by which to make ends meet, I joined a Health and Wellness Company.

When I started in the Home Party Plans/Network Marketing Industry I had zero skills- I had no sales skills, no marketing skills, no confidence, no direction, no warm market, a shoestring budget that I wasted instantaneously. I had no clue, and I will tell you what, neither did my uplines.

My friends and family shunned me in the fear that I was going to try and sell them! Even today as I share my story with other home party consultants, I still get the same response, well building a business is hard work, you should have worked harder. Thank goodness for cloning that was going to be my next step!

Well by then I had come to the painful realization that lack of market research, lack of training and education, and failure to keep up with the trends, lack of follow up and follow through and working my warm market were the biggest variables that lead to the 95% failure rate in this industry.

Deadly Home Parties Businesses Mistake

Lack Of Market Research Imagine that you hold in your hand an invitation to a very prestigious event, let’s say the America Medical Association Annual Achievement Dinner. Ok you are probably thinking to yourself, why would I be invited? I am not a physician. Precisely my point!

Why would you waste precious time and money inviting or for that matter attending a big to do about a subject that does not interest you, or in which you are clearly not a qualified expert!

So back to the statement about the 95% failure rate. It is also widely known that 95% of the bulk of any business problems we face are directly traceable to a lack of understanding of the core values of those to whom you want to sell your products and services too!

Then of course there is the other glaring statistic that 95% of the worlds wealth is owned by 5% of the worlds population…

So what exactly does market research have to do with the price of bread in china? Well everything if you live close to Russia. Following are some of the complaints that I hear from home party sales representatives:

*I am not able to sell *My living room, garage and bedrooms have all turned into a product storage warehouse!

*My husband, my wife has turned to giving me the stink eye as a way of communicating with me!

*My spouse is threatening to cut me off financially if I don't turn a profit ASAP!

*My friends and family avoid me and are tired of my schemes!

*My upline keeps calling asking me to take one for the team and double my product volume!

*I am tired of buying leads, using the 3-foot rule and talking to dead beat leads!

*My no-show rate is so high. No one attends my home parties.

*The trainings are repetitive, useless rah rah rah !

*I have spent 1000's of $$$ and in 5,6,7 months haven't enrolled anyone!

Effective market research, eliminates these on going problems. What good if any can be accomplished from market research?